The Pengagons New Map War and Peace in the Twenty-First...

For the Pentagon one of its top priorities is protecting the citizens and shores of the United States of America. In order to protect its borders, the Pentagon needs a National Security strategy that outlines how the US will protect its interests and allies while providing stability to certain regions of the world and how to prevent terror from reaching its shores. One national security expert, Dr. Thomas P.M. Barnett, wrote a book called The Pentagon’s New Map: War and Peace in the Twenty-First Century. His book describes his theory that he believes the US should follow to protect itself and its interests abroad, how the theory applies to future operational environments, and challenges, opportunities and threats within the theory. Dr. Thomas P.M. Barnett, author of the book The Pentagon’s New Map: War and Peace in the Twenty-First Century is considered a subject matter expert in the realm of national security. He â€Å"has worked in US national security circles since the end of the Cold War, starting first with the Department of Navys premier think tank, the Center for Naval Analyses. From there he moved to serve as a senior researcher and professor at the Naval War College in Newport RI†. Dr. Barnett believes that America’s national security focus should revolve around countries that fail, or refuse to adopt globalization. He separates the world into three sections, the Functioning Core, the Gap, and Seam States. Functioning Core states are states with established and

Against Capital Punishment Essay - 1273 Words

Against Capital Punishment What is the true value of a human life and how can one trade it for another? Isn’t it said repetitively in religion and government that each life should be treated equally? Then, how are we allowed to condemn a person to death? How can we make abortion illegal but capital punishment legal in certain circumstances? No matter what way you look at it capital punishment is murder. If each year there is about 250 people added to death row and 35 executed imagine how many of those people are actually innocent? Whenever the government decides to sentence a criminal to death they always seem to forget that the death affects other people related to the person. Families can be ripped apart with siblings or parents†¦show more content†¦The pope said on January 23, 1999 at the Basilica of Our Lady of Guadalupe in Mexico City, â€Å"This is our cry: life with dignity for all! For all who have been conceived in their mother’s womb, for street children, for indigenous peoples and African-Americans, for immigrants and refugees, for the young deprived of opportunity, for the old, for those who suffer any kind of poverty or marginalization. Dear brothers and sisters, the time has come to banish once and for all from the continent every attack against life. No more violence, terrorism and drug trafficking! No more torture or other forms of abuse! There must be an end to the unnecessary recourse to the death penalty! No more exploitation of the weak, racial discrimination or ghetto es of poverty! Never again!† Capital Punishment is unfair in its administration because statistics show that the poor and minorities are more likely to receive the death penalty than the wealthy. The wealthy are more likely to get off then the poor because they are wealthy or famous. Throughout history the courts have been biased with people who are wealthy and people who aren’t. For example, O.J. Simpson got off free when everyone knew he was guilty. What the media does not show is that the court was most likely bias towards the fact that he was well known even though all of the evidence proved he was guilty to the public. If the court system is improved then capitalShow MoreRelatedAgainst Capital Punishment1084 Words   |  4 PagesAgainst Capital Punishment If we look at the law, it says that murder is illegal. So is it right to be able to kill people because of a crime or because someone took another person’s life in the name of justice? Capital Punishment is not only morally wrong, but it is the ultimate inhuman punishment. Bryan Stevenson, an attorney for death row inmates states, â€Å"The reality is that capital punishment in America is a lottery. It is a punishment that is shaped by the constraints of poverty, race, geographyRead MoreEssay Against Capital Punishment2466 Words   |  10 Pageslong hall to the execution room and strapped in the electric chair. At 8:30 p.m. the first jolt of 1900 volts passed through Mr. Evans’ body. It lasted 30 seconds. Sparks and flames erupted from the electrode tied to Mr. Evans’ leg. His body slammed against the straps holding him in the chair and his fist clenched permanently. The electrode then burst from the strap holding it in place. A large puff of gray smoke and sparks pored out from under the hood that covered his face. An overpowering stench ofRead More Persuasive Essay Against Capital Punishment753 Words   |  4 PagesPersuasive Essay Against Capital Punishment â€Å"Kill. (Verb) To make someone or something die.† Does anyone really think they have the right to take another person’s life? Apparently yes. Perhaps we should give the judge a knife and tell her that if she has decided that the accused is guilty, she should stab him herself. Perhaps then she would hesitate. But if many people (hundreds or thousands who operate the judicial system) are involved, it spreads, or evenRead MoreAn Ethical Analysis Of Against Capital Punishment1392 Words   |  6 PagesEthical Analysis against Capital Punishment Introduction This paper compares and contrasts the two different ethical perspectives for and against Capital Punishment. Capital Punishment is a very sensitive subject because it touches on many important topics such as justice, costs, humaneness and religion. People have different perspectives on these topics so it’s hard for everyone to agree on what we think the right thing is. Justice Most people that are for Capital Punishment believe that â€Å"JusticeRead MoreSpeech: Against Capital Punishment Essay1185 Words   |  5 PagesSpeech: Against Capital Punishment MOTION: We believe that capital punishment is not needed in a civilised community. Imagine yourself in a small, isolated cabin waiting to be led to your execution. A small, scrawny man comes to collect you. Your whole life rushes past you as you take your few, final footsteps to the execution chamber. This is the thought 7,000 people have experienced in the last 18 months. These people were executed cruelly by capital punishmentRead MoreArgument Against Capital Punishment Essay1096 Words   |  5 Pageshappiness—that is unless youre on death row. In modern day America we are still faced with the antiquated ritual of capital punishment, a practice that interferes directly with the law of the land. The same forms of punishment used during the middle ages are still in effect today, the same ideas that should have been abolished had the U.S. government revised its penology. Capital punishment is cruel as well as unusual and inadequate for our advanced society. The United States is known world wide as aRead MoreEssay about Against Capital Punishment1885 Words   |  8 Pageshuman life. The Death Penalty, along with all other forms of criminal punishment, is barbaric. This form of punishment, indeed all forms of criminal justice, truly shows the level to which society has sunk. When people stand outside prisons and cheer as prisoners are murdered, there is a problem. When personal bloodlust is held above moral ideologies, there is a problem. When human life is assigned a value and weighed against other alternatives, there is a problem. The state speaks of Justice, butRead MoreEssay about Speech Against Capital Punishment1672 Words   |  7 PagesSpeech Against Capital Punishment Good Afternoon, I am honored to be here, and I thank you for having me. Today I would like to speak to you about a very controversial issue- capital punishment. What do those two words mean to you? To most people they mean a murder victims family receiving justice for their deceased. Let me see a show of hands. How many people in the audience believe in the death penalty? I conducted a weeklong survey of two hundred people of all ages. The purposeRead MoreObjective Reasoning Against Capital Punishment736 Words   |  3 Pagesâ€Å"Alice in Wonderland.†1 Capital punishment has always been a controversial topic with proponents of both sides presenting numerous arguments to support their positions. A large portion of these arguments are of a moral or ethical nature. Defenders of the death penalty claim that it is the only just sentence for those who have taken a life, that such people do not deserve to live, and that it invokes fear in potential killers, to list but a few. Opponents of this form of punishment believe that vengeanceRead More The Case Against Capital Punishment Essays784 Words   |  4 Pagesstatistics and slewed arguments.   The basic fact remains that killing is morally and ethically wrong.   This fact does not disappear by simply changing the term murder to capital punishment.   The act is still the taking of a life.   On these grounds, the death penalty should be abolished. Proponents of capital punishment believe that killing criminals is a moral and ethical way of punishing them.   They feel there is justification in taking the life of a certain criminal, when in fact that justification

Adam Smiths Legacy free essay sample

He gained some notoriety from this, but his seminal work was An Inquiry into the Nature and Causes of he Wealth of Nations (1 776), which propelled him into the annals of history. The Wealth of Nations, as the document came to be called, chronicled the development of industry in Europe. He is responsible for popularizing many Of the ideas that underpin the school Of thought that became known as capitalism. Smith came to be associated with laissez-fairer, the philosophy of minimizing the role of government in free markets, and the idea that the invisible hand of supply and demand is responsible for guiding markets and nations.Smith pioneered the concept that each person, by acting in their own elf-interest, actually helps to create the best outcome for all. It is not from the benevolence of the butcher, the brewer, or the baker, that we can expect our dinner, but from their regard to their own interest. (Adam Smith, Wealth of Nations, Book 1, Chapter 2) Today, the invisible-hand theory is often presented not only as a natural phenomenon that guides free markets towards efficiency, but also as a justification for the states which thrive and become winners and those that are not as successful and are therefore losers.Thus Smiths ideas not only became the foundation of capitalism, but the cornerstone of Western encroach. Smith died on July 1 9, 1 790, but the ideas he promoted continue to affect our political institutions and inform our political decisions to this day. Smiths famous invisible hand principle in Wealth of Nations presents us with something of a paradox: a citizen, while acting solely in their own self-interest, is often guided by an invisible hand to promote the good for society, and this is often more effective than when they purposefully try to promote it.Wealth of Nations is a book with a with a clear morality, though that was not how it was received for some time. Smith is in fact is often demonic (particularly by Marx) as the creator of the economic man: a brutish caricature who is driven by a selfish desire for profit and personal gerrymandering. This still exists today in some quarters, though another, more temperate view of Smiths work has emerged in more recent interpretations. In point of fact, he said in The Theory of Moral Sentiments that man has an inherent compassion and bias towards co-?operation. How selfish so ever man may be supposed, there are evidently some principles in his nature which interest him in the fortunes of others, and render their peppiness necessary to him, though he derives nothing from it except the pleasure of seeing it. Adam Smith himself, was known as a optimist and a generous person. He famously returned the tuition to all of his students at the University of Glasgow when he took the position of tutor to a young Duke.That said, there is a theme of callous indifference in the aggregate that runs though Wealth of Nations, but the view of man as a creature devoted exclusively to self-interest is only half the story: Smith was trying to show that purely self-interested activity in the aggregate could have beneficial results for society writ large. It is important to divine the truth of the kind of a person Smith was so that we can see his theories concerning the market economy (which his name will always be associated with) with clear eyes. Smith saw economic liberty as a moral cause, a way to create harmony in a sea of conflicting interests. The invisible hand was not a cruel master, weeded out the strong from the weak, but rather it is a framework where every participant had due regard for everyone elses usefulness and had due respect for individual sovereignty. In a way, Smith was espousing a universal truth that the love of freedom necessitates a love for your fellow man; animally the love of power is its antithesis. It is important to appreciate Smith s attachment to the liberty, the purpose of wealth in fact was to expand liberty.His great book is some respects a treatise on superiority of economic efficiency as a producer of wealth which in turn produces liberty. This can be seen as an implicit justification of free market systems as a means to political freedom, and not just for a privileged minority, but for the common man as well. Some contemporary economists often assume the invisible hand is only about peopl e acting out Of pure self-interest, but Smith rejected the cynical Hobnails view that nature is simply a War of all against all. He believed in a more with Locked principle: that people are by their nature cooperative as well as competitive. Another false idea about Smith is that the principle underlying his invisible hand is self-preservation comes first. A more refined view would be that individual citizens are better able that anyone else understand their own needs (certainly not than government officials! ). After all, it is a given that people are more deeply interested in whatever immediately concerns themselves than in what concerns other people.After the self is the concern for family, friends, neighborhood, nation, and finally the world at large. From Smiths perspective, my freedom to seek my own self-interest necessarily includes a similar freedom for everyone else. Thus, there is a certain moral justice inherent in the concept of liberty. In summary Smiths reputation as a hard-nosed capitalist is misguided. He fully recognized the compassion and cooperation that is necessary for maximum efficiency in an economy. Any view which would attribute the worst excesses of Capitalism to him is a t best misguided and at worst disingenuous.

Research Paper on Failing Grades Essay Example

Research Paper on Failing Grades Paper Failing Grades, Research Paper A Survey on Failing Grades in School A Term Paper Presented to Mrs. Grace G. Cabahug Faculty, High School Department University of Cebu In Partial Fulfillment of the Course Requirement In English IV Submitted by: Kennon Kurt G. Tura Ian B. Simbra Lorenz Gayle P. Tolentino Algelou E. Taghoy 4 – Bronze S. Y. 2011 – 2012 Table of Contents Chapter I – The problem and its settings. Introduction Statement of the Problem Significance of the Study Statement of the hypothesis Scope and Delimitation Definition of Terms Methodology Chapter II – Body CHAPTER I Introduction about Failing Grades THE PROBLEM AND ITS SETTINGS. Statement of the Problem How does failing grades affect the students? What are the ways to prevent from getting failing grades? What are the effects of a failing grade to the parents? What is the role of the parents to avoid failing grades of their children? What are the causes of students failure? What is the role of the teachers towards their students? How can the school help solve the problem of academic failures? Significance of the Study Findings of the study will benefit the following. STUDENTS: Statement of the Hypothesis a. ) Having a failing grade is whats students are really afraid of. Its maybe because it affects the trust they have given for themselves especially when their parents expected a lot from them. They would have thought that he/she failed his/her parents. In same instance, it also affects their life in a good way. They would have thought that because they have failing grades, they need to strive harder to get grades next time. b. ) In order to prevent getting failing student should make their studies as their number one priority. We will write a custom essay sample on Research Paper on Failing Grades specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Paper on Failing Grades specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Paper on Failing Grades specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Then students should set their goals in life which they really want to reach someday and make their family as an inspiration. With a goal and an inspiration, it will make them study harder and they will give their best to get higher grades. c. ) Parents are very happy when they know that their children are doing well in school but but when their child gets a failing grade they would feel sad and disappointed. Parents would ask their child of they have done something wrong that makes their child be irresponsible in school. . ) The parents plays a very important role in the school life of the students. The love and support of a parent is one of the factor that would that would help the students. When a student see the efforts of their parents to make them a better person, they would have a thought to make their parents feel that they are getting back the sacrifice theyve made. One of that is doing well in school. Scope and Delimitation CONTENT: This study contains information about the causes and effects of a students failing grades. Causes and Effects of Student Failure SUBJECT: In this study we conducted a survey and gave the same set of questions to twenty students who had failing grades in the second grading of the school year and twenty students who did not have failing grades. PLACE: This study was conducted to a certain group of students who are studying in the University of Cebu – Main Campus, High School Department. Definition of Terms Methodology Research Design: The information was gathered by using the survey method, by asking the same set of questions to the respondents. This questions are designed to contrast and discoverthe difference between the students who had failing grades and and to those students that did not have failing grades. In this method we will know what are the causes of students failing in school and why they are failing. Research Respondents: The respondents for this study are 4th year students of the high school department of the University of Cebu – Main Campus. Research Environment: University of Cebu is an educational institution located at Cebu City, Philippines. It was founded in 1964. As an institution of higher learning, the university is committed to an authentic education founded on the principles of humanity, nationalism and academic excellence. Research Instrument: In this study we will use questionnaires for the respondents to answer. Generally, ask the factors that makes a student fail and succeed in their studies. CHAPTER II BODY CHAPTER III SURVEY RESULTS CHAPTER IV APPENDIXES Letter requesting for permission to conduct this study on â€Å"students failing grades†. High School Department University of Cebu Cebu City Dear madam, We the senior high school students from the section bronze of the University of Cebu would like to ask permission from your good office that we be allowed to conduct a survey regards about the failing grades of students. This request is in connection with out English IV requirement. We are hoping for your kind approval. God bless. Respectfully yours, Kennon Kurt G. Tura ( Team Representative) Noted by: Mrs. Grace G. Cabahug (English Instructor) Mary Pluryle Bucol PRICIPAL (High School Department)

Private School Teacher Recommendations

Private School Teacher Recommendations Teacher recommendations are an important part of the  private school admissions process. These assessments schools to hear from your teachers, the people who know you best in the classroom environment, in order to get a better idea of what you’re like as a student. The idea of asking a teacher to complete a recommendation may be intimidating to some, but with a little preparation, this part of the process should be a breeze. Here are some common questions, along with the information you need to prepare your recommendations:   How many teacher recommendations do I need? Most private schools will require three recommendations as part of the admission process, even if you complete one of the standard applications. Typically, one recommendation will be directed to your schools principal, head of school, or guidance counselor. The other two recommendations  are to be completed by your English and math teachers. Some schools will require additional recommendations, like science or a personal recommendation. If youre applying to a specialty school, like an art school or a sports-focused school, you may also be asked to have an art teacher or coach complete a recommendation. The admission office will have all of the details you need to ensure that you complete all the requirements.   What is a personal recommendation? A great characteristic of private school is that your experience goes beyond the classroom. From arts and athletics to living on dorm and being involved in the community, who you are as a person is just as important as who you are as a student. Teacher recommendations showcase your academic strengths and areas in need of improvement, as well as your personal learning style, while personal recommendations cover life beyond the classroom and share more information about you as an individual, a friend and a citizen. Remember that not every school requires these, so dont be concerned if its not an option when you apply.   Should my teachers complete my personal recommendations, too? Personal recommendations should be completed  by an adult who knows you well. You can ask another teacher (not the same teachers completing the academic recommendations), a coach, an advisor, or even a friend’s parent. The goal of these recommendations is to have someone who knows you on a personal level speak on your behalf. Perhaps you’re looking to play in a  private school athletics  program, have a strong passion for  art, or are regularly involved in community service activities. Personal recommendations can tell the admission committee more about these endeavors. In these cases, its a good idea to pick either a coach, art teacher, or volunteer supervisor to complete the personal recommendation. Personal recommendations can also be used to share information about areas in which you need personal growth, which isn’t a bad thing. We all have areas of our lives to improve, whether it’s your ability to get places on time, a need to not overcommit yourself to activities or the ability to keep your room clean that you need to work on, private  school  is the perfect environment in which to grow and gain a greater sense of maturity and responsibility. How do I ask my teacher or coach to complete a recommendation? Some students can get nervous when it comes to asking for a recommendation, but if you take the time to explain to your teachers why you’re  applying to private school,  your teachers will most likely be supportive of your new educational endeavor. The key is to ask nicely, make it easy for your teacher to complete the application (guide them through the process) and give your teachers plenty of advance notice and a set deadline to submit. If the school has a paper form to complete, be sure to print it out for your teacher and provide them with an addressed and stamped envelope to make it easier for them to return it to school. If the application is to be completed online, send your teachers an email with a direct link to access the recommendation form and, again, remind them of a deadline. It’s always nice to follow up with a thank-you note once they have completed the application.   What if my teacher doesnt know me well or doesnt like me? Can I ask my teacher from last year instead? The school to which you’re applying needs a recommendation from your current teacher, regardless of how well you think he or she knows you, or if you think they like you. The goal is for them to understand your mastery of the materials being taught this year, not what you learned last year or five years ago. If you have concerns, keep in mind that some schools will give you the option to submit personal recommendations, and you can ask another teacher to complete one of those. If you are still concerned, talk to the admission office at the school youre applying to in order to see what they recommend. Sometimes, they will let you submit two recommendations: one from this years teacher and one from last years teacher.   What if my teacher is late submitting the recommendation? This one is easy to answer: Don’t let this happen. As the applicant, it’s your responsibility to give your teacher plenty of notice, a friendly reminder of deadlines and to check in to see how its going and if they have completed it. Don’t pester them constantly, but definitely don’t wait until the day before the recommendation is due. When you ask your teacher to complete the recommendation, make sure they clearly know the deadline, and ask them to let you know when it’s done. If you haven’t heard from them and the deadline is approaching, about two weeks before it’s due, do another check in. Most schools today also have online portals where you can track the progress of your application, and you can see when your teachers and/or coaches have submitted their recommendations.   If your teacher recommendations are late, make sure you immediately contact the school to see if theres still time to submit. Some private schools are strict with deadlines and will not accept application materials after the deadline, while others will be more lenient, especially when it comes to teacher recommendations.   Can I read my recommendations? Most simply put, no. One reason why you have to work closely with your teachers to ensure they submit the recommendations on time is that teacher recommendations and personal recommendations are all typically confidential. That means, the teachers need to submit them themselves, and not give them to you to return. Some school even require recommendations to come from the teachers in a sealed and signed envelope or via a private online link in order to make sure the confidentiality of it is preserved. The goal is for the teacher to give a full and honest review of you as a student, including your strengths and areas in need of improvement. Schools want a true picture of your abilities and behavior, and your teachers honesty will help the admission team decide if you are a good fit for their  academic program, and in turn, if their academic program will meet your needs as a student. If teachers think youre going to read the recommendations, they might withhold important information that could help the admission committee better understand you as a scholar and a member of your community. And keep in mind that the areas in which you need to improve are things that the admission team expects to learn about you. No one has mastered every aspect of every subject, and there’s always room to improve. Should I submit more recommendations than requested? No. Plain and simple, no. Many applicants mistakenly think that stacking their applications with dozens of really strong personal recommendations and extra subject recommendations from past teachers is the best way to go. However, your admission officers don’t want to wade through dozens of pages of recommendations, especially not ones from teachers in elementary school when youre applying to high school (believe it or not, that happens!). Stick with the required recommendations from your current teachers, and if requested, choose the one or two individuals who best know you for your personal recommendations, and stop there.

The Study of Shell Middens in Archaeology

The Study of Shell Middens in Archaeology One type of site that some archaeologists love to investigate is the shell midden or kitchen midden. A shell midden is a heap of clam, oyster, whelk, or mussel shells, obviously, but unlike other types of sites, it is the result of a clearly recognizable single-activity event. Other kinds of sites, such as campsites, villages, farmsteads, and rock shelters, have their attractions, but a shell midden was created by and large for one purpose: dinner. Diets and Shell Middens Shell middens are found throughout the world, on coastlines, near lagoons, and tidewater flats, along major rivers, in small streams, wherever some variety of shellfish is found. Although shell middens also date from pretty much all of prehistory, many shell middens date to the Late Archaic or (in the old world) Late Mesolithic periods. The Late Archaic and European Mesolithic periods (around 4,000-10000 years ago, depending on where youre at in the world) were interesting times. People were still essentially hunter-gatherers, but by then were settling down, reducing their territories, focusing on a broader range of food and living resources. One often used way to diversify the diet was to depend on shellfish as a reasonably easy to obtain food source. Of course, as Johnny Hart once said, â€Å"the bravest man I ever saw was the first to devour an oyster, raw†. Studying Shell Middens According to Glyn Daniel in his great history 150 Years of Archaeology, shell middens were first explicitly identified as archaeological in context (i.e., built by humans, not other animals) during the mid-nineteenth century in Denmark. In 1843, the Royal Academy of Copenhagen led by archaeologist J.J. Worsaee, geologist Johann Georg Forchhammer, and zoologist Japetus Steenstrup proved that the shell heaps (called Kjoekken moedding in Danish) were, in fact, cultural deposits. Archaeologists have studied shell middens for all kinds of reasons. Studies have included Calculating how much dietary meat there is in a clam (only a few grams in comparison to the weight of the shell),Food processing methods (steamed, baked, dried),Archaeological processing methods (sampling strategies vs. counting the entire middenwhich nobody in their right mind would do),Seasonality (what time of year and how often were clambakes held),Other purposes for the shell mounds (living areas, burial sites). Not all shell middens are cultural; not all cultural shell middens are solely the remnants of a clambake. One of my favorite shell midden articles is Lynn Ceci’s 1984 paper in World Archaeology. Ceci described a series of weird donut-shaped shell middens, consisting of prehistoric pottery and artifacts and shell located on hillsides in New England. She figured out that they were, in fact, evidence of early Euro-American settlers reusing prehistoric shell deposits as fertilizer for apple orchards. The hole in the middle was where the apple tree stood! Shell Middens Through Time The oldest shell middens in the world are about 140,000 years old, from the Middle Stone Age of South Africa, at sites like Blombos Cave. There are fairly recent shell middens in Australia, within the last couple hundred years anyway, and the most recent shell middens in the United States that I’m aware of date to the late 19th century and early 20th century AD when the shell button industry was in progress along the Mississippi River. You can still find heaps of freshwater mussel shells with several holes punched out of them lying along the bigger rivers of the American midwest. The industry nearly obliterated the freshwater mussel population until plastics and international trade put it out of business. Sources Ainis AF, Vellanoweth RL, Lapeà ±a QG, and Thornber CS. 2014. Using non-dietary gastropods in coastal shell middens to infer kelp and seagrass harvesting and paleoenvironmental conditions. Journal of Archaeological Science 49:343-360. Biagi P. 2013. The shell middens of Las Bela coast and the Indus delta (Arabian Sea, Pakistan). Arabian Archaeology and Epigraphy 24(1):9-14. Boivin N, and Fuller D. 2009. Shell Middens,. Journal of World Prehistory 22(2):113-180.and Seeds: Exploring Coastal Subsistence, Maritime Trade and the Dispersal of Domesticates in and Around the Ancient Arabian PeninsulaShips Choy K, and Richards M. 2010. Isotopic evidence for diet in the Middle Chulmun period: a case study from the Tongsamdong shell midden, Korea. Archaeological and Anthropological Sciences 2(1):1-10. Foster M, Mitchell D, Huckleberry G, Dettman D, and Adams K. 2012. Archaic Period Shell Middens, Sea-Level Fluctuation, and Seasonality: Archaeology along the Northern Gulf of California Littoral, Sonora, Mexico. American Antiquity 77(4):756-772. Habu J, Matsui A, Yamamoto N, and Kanno T. 2011. Shell midden archaeology in Japan: Aquatic food acquisition and long-term change in the Jomon culture. Quaternary International 239(1-2):19-27. Jerardino A. 2010. Large shell middens in Lamberts Bay, South Africa: a case of hunter-gatherer resource intensification. Journal of Archaeological Science 37(9):2291-2302. Jerardino A, and Navarro R. 2002. Cape Rock Lobster (Jasus lalandii) Remains from South African West Coast Shell Middens: Preservational Factors and Possible Bias. Journal of Archaeological Science 29(9):993-999. Saunders R, and Russo M. 2011. Coastal shell middens in Florida: A view from the Archaic period. Quaternary International 239(1–2):38-50. Virgin K. 2011. The SB-4-6 shell midden assemblage: a shell midden analysis from a late prehistoric village site at Pamua on Makira, southeast Solomon Islands [Honors]. Sydney, Australia: University of Sydney.

Financial Management of eBay Company Assignment

Financial Management of eBay Company - Assignment Example One of the company's strategic business units is Ebay Marketplace-actually the core among its businesses. eBay aims to increase the volume of transactions that are conducted by users as part of its operational objective. By increasing the per-transaction value, as well as its volume, eBay aims to increase its overall objective of increasing operating profit margin. Ebay's human resource policy includes creating a good and friendly environment for its company, where employees will always have an environment which will be human at all times. This includes activities that aim to provide services for employees' convenience including a gym, restaurant, coffee shop and relaxation rooms, as well as family events for special holidays and occasions. Apart from ordinary employees, managers in Ebay are given bonuses and economic benefits as part of their remuneration, as regards the company's human resource policies. By including bonuses and other economic benefits to people who hold top positions in the company, the company aims to improve accountability and lessen the agency costs-with top managers as the agency to the shareholders. Consider the extent to which these objectives are in conflict with each other.On one hand, the company aims to improve its operating profit margin. On the other hand, costs that are related to increasing...eBay aims to increase the volume of transactions that are conducted by users as part of its operational objective. By increasing the per-transaction value, as well as its volume, eBay aims to increase its overall objective of increasing operating profit margin. Ebay's human resource policy includes creating a good and friendly environment for its company, where employees will always have an environment which will be human at all times. This includes activities that aim to provide services for employees' convenience including a gym, restaurant, coffee shop and relaxation rooms, as well as family events for special holidays and occasions.  

Health Care Organization and Random Drug Testing Essay

Health Care Organization and Random Drug Testing - Essay Example Consequently, the use of drugs such as alcohol and others like opioids that may impair the capacity of performance and accuracy of service delivery is something that is not tolerated with the ethics and professionalism code. Another important arguments made is that there is no difference between the health care professional that sells the drugs meant for patient and the one that uses the drugs. The latter is dangerous to keep because he or she deplete the stock and also impair the capacity unlike the former who only deplete the stock (Follin, 2004) On resolving whether the random drug testing should be imposed, the strategy, to bring a stop, is very essential. The act is first unethical and unprofessional. The use of drugs such as alcohol and others meant for patients is an issue that is against the core value of any rational hospital. The health professionals that use the drugs can easily be identified by their colleagues because the use of addictive drug is a habit that can be easily identified without carrying out lab tests. It is believed that carrying out random tests will step on the privacy of the medics and the respect that can demoralize them. According to Fevre & Robinson (2012) a demoralized medic is worse than an addict who is intoxicated with the addictive drug while in service. In summation, the use of drugs such as alcohol while in service for the patient is unethical and unprofessional. The safety of the patient should be a priority. The addictive drugs usage is a habitual act that can be identified by colleagues and warning done before an action is taken. Use of the random testing will demoralize the medics making their performance low just as the addictive

Education Among the Pakistani Women Essay Example for Free

Education Among the Pakistani Women Essay Introduction Education is perhaps the main source of human intellectual development and a critical factor pertaining to standard of living. Education here refers to all instructions received by a child, whether at home, playground, or school. Continuous increase in population and declining assets in public education give birth to a serious dilemma for developing countries. Like most of rest of the developing world, Pakistan is known to be a male dominated country and ranks as the seventh most populous of the world. The sex ratio is 105.7 men to every 100 women, with an overall literacy rate of only 45%; 56.5 percent for males and 32.6 percent for females in 1998 (Jehan, 2000). For centuries women have been battling for equality, yet the society continues to shape the stereotypical view of women and is responsible for the lower status of women. This paper aims to explore the factors obstructing Pakistani women, specifically in rural areas where they cannot acquire education. The consequences they face due to lack of academic opportunities are also discussed alongside an elaborate analysis pertaining to various sociological concepts introduced in the course. This is an ongoing cultural and political issue, which reflects the corrupt government and extreme subjective interpretations of the religious doctrines. The status of Pakistani women reflects the complex interplay of many factors such as social, cultural, and religious views. In addition, the gender biases, geographical regions, and social classes pose several difficulties for Pakistani women. Lack of education quite obviously hinders their practicality in the workforce along with increased unawareness about health and failure to access legal rights for mistreatment from the male dominating society. The social and cultural perspective of Pakistani society is primarily patriarchal. At a very early stage men and women are divided into two separate worlds, this becomes a way of life. For women home is defined as being the lawfully ideological space whereas, the men dominate the world outside the home. This false ideological discrimination between inside and outside worlds is supported by the notion of honor and the tradition of purdah (veil, the seclusion of women from the sight of men or strangers) in Pakistan (Country Briefing Paper, 2000). The male honor is associated with the women’s sexual behaviour, the family’s honor hold great emphasis on women’s sexuality. Although the women are not prohibited from working, at the same time they are supposed to firmly follow the rules of morality. They may feel a role strain, to be a â€Å"good† daughter or wife or to have the right to do a job they wish to do. Status is defined by your social location, and women in general face everyday prejudice because of their gender. Pakistan, being a developing country, has a lower overall status in the world. Pakistani women have many statuses; one being a â€Å"Pakistani†, this however is an achieved or ascribed social position. Meaning it can be attained either by taking birth in the country, or by applying to become a citizen. Being Pakistani is not her only social position, when she’s born; she’s a daughter (ascribed status), when she gets married; she’s a wife (achieved status), and then when she has children she’s a mother (achieved status). The status in terms of just occupying a position; the 3 different statues that the Pakistani women achieve are daughter, wife, and mother. She is not known for anything other than that. Rarely are they known for ‘working women’, or any kind of job positions. The culture looks at them as nothing more, nor are they supposed to have any other status. Status in terms of prestige or honour; for centuries women have been fighting for equality, equal rights, honour, and respect; despite all of that, it is still an ongoing struggle. Pakistani women have an ascribed lower status, this means that women don’t earn or work towards being a lower status; they are given it by birth. Most Pakistani families yearn for a son, so he could handle the family business, but on receiving a daughter, they are ashamed. Hence this starts her being worthless in the eyes of her parents. As she grows older, the neighbours start to look at her that way, and so forth. Eventually the society looks at her that way and therefore, it becomes a norm, or part of an ideology. A Pakistani women’s life particularly in rural areas is a journey of subordination. As a woman is growing up she must listen to her father who decides whether she obtains education and who she would marry. After marriage her husband and in-laws are the decision makers on her behalf, who mainly decide how many children she would have and whether she is allowed to work outside the household. In a woman’s senior years her sons decide the fate for the rest of her remaining life. This is the norm in Pakistan; the behavioral expectations of women are to listen to the males that dominate their lives. Furthermore the entire society acts as an oppressor imposing stereotypical roles upon them. As such, daughter, wife, mother: in all three of these roles, the woman is expected to be sexually ‘pure’, that is, not to commit any acts of adultery. In all three, she must protect her family’s honor by learning conventional general labor skills, exquisite manners, and modest dressing. Women are part of a loop: this loop starts from being a daughter, being a wife, and finally a mother; it ends in the mother giving birth to another daughter who must now follow her mother’s footsteps and live a life reminiscent to that of her mother. This social structure reflects the roles of women in a shocking new light, a light that barely, if not at all, reaches the west. The daughter’s role: starts when she is born into the family. Her role in her family is to clean the house, take care of the chorus alongside her mother, serve food, and if she’s lucky, go to school in a very unhygienic, little populated school. She is to get married at a very early age and this often results in her not finishing her education. Her father decides whom she should marry; this is a process with both cultural and religious significance. According to Islam, it is already written to whom you will marry. By the father being the person who decides, that gives him the â€Å"higher authority† or â€Å"higher status† as the daughter must be handed over by a wali (the present caretaker, either her oldest brother or father). The role of the wife: in most sense the role of the wife is very similar to that of the daughter; she is supposed to keep the honour of the husband by keeping quiet, following his lead, and implicitly being a slave. The role of mother: this is when the daughter learns to take all the cultural guidelines and the norms and apply it on her children. Thus the cycle starts all over again. In order for this cycle to break the women need to view their roles in perceptive of the bigger picture. They need to realize that they have voices and that they can change their faith. Though this does not mean going against their religion, but to fight for their rights in a politically corrupted governing system. Acquiring academic and career planning resources is definitely a constructive and logical start to absolving them from this loop. Conversely, the political and cultural infrastructure most definitely tries to thwart these efforts. The implications of these cultural requirements and lack of education for women’s economic activities are catastrophic. The female labour force participation is known to be the second lowest for Pakistan in the world (Jehan, 2000). Their high contribution in agriculture and the informal sector of work tends to go unrecorded by the statistics. However, in the poorest regions, some opportunities occur for women to work outside areas for domestic services such as sweepers, construction workers, and hired labourers. Women are also restricted to several industries such as textiles, food and beverages and pharmaceuticals. This norm guides the social behavior of Pakistani women, where they cannot acquire high paid jobs and limits women to jobs that are lowest paid and require less mobility. These gender-defined roles vary from the geographical region in which they reside, where some areas are stricter. The main concern is the lack of education among the rural areas limiting their working capabilities. The total number of females with less than primary education is 18% (Ibraz, 1993). The situation is better in urban areas where women have overcome some of the traditional restrictions due to educational facilities. Another factor that restricts Pakistani females from acquiring higher level of education is the traditional rule of marrying them at an early age. The average age of marriage is stated at 17 years for females (Ibraz, 1993). After marriage the beliefs of the husband interfere; resulting in his social behavior of making his wife take care of the household and his family rather than continuing with further education or working outside the household. Cultural ideas such as protecting the family’s honor result in women barely communicating with men outside th eir family. If any communication is necessary, they adjust their religious headgear to make sure that proper protocol is followed and communicate only with minimal eye contact and enthusiasm. Another cultural idea such as honor killings also encourages males to warn females of the consequences of not following the norms and of course, encourage them even more to carry out an execution if the woman is in fact found guilty. Also, in rural areas, a common cultural idea is that education encourages women to rebel against their respective families. This furthermore advocates the practice of not wasting money sending girls to school. Social identity: women who are brave and resourceful enough to leave their families are marked as ‘heathen’ or ‘witchy’. Other females in the neighbourhood are forbidden to socialize with them. Therefore, a common tool to dominate women who do rebel is to take away all social identity from them or in worse cases, demeaning their social identity through media propagandas and common word of mouth. This is a very potent technique; it makes other women (who are in sync with ‘norms’ ) disrespect and look down on those that actually stood up to the discriminating societal structure. The male dominating ideology, therefore, persists. The health indicators of Pakistani women are among the worst in the world. Pakistan is known to be one of the few countries where the life expectancy of males exceeds the females. One in every 38 women die due to pregnancy related complications (Annual Report, 2009). The health of the Pakistani women was never considered a priority because woman as a gender are not culturally, traditionally, or religiously given equal status in the society. The health system relies on this gender inequality and is hesitant to adopt policies to help improve women’s health. Lack of awareness among the female population allows them to accept the mistreatment from the system. They are more likely to approach different methods of treatments themselves. More than 80% women are delivered at home in the presence of unskilled birth attendants (Annual Report, 2009). Social and domestic control over women’s sexuality, their economic dependence on men, and restrictions on their mobility establish the health services provided to males and females. Furthermore, honour killings, rape, and illegal trafficking of women are prevalent across much of the country. Women in Pakistan are seen as a representative of the men’s honour to whom they belong; they are responsible for guarding their virginity and chastity. If a woman is superficially having an illicit sexual relationship, she degrades the family honor and looses the right to life (Amnesty International, 1999). In response the man publicly reveals his power to safeguard his honour by killing the women that have damaged it, these acts are done openly. Brutal punishments are reported for bringing food late, for answering back, and even for undertaking forbidden family visits. Extreme measures such as honour killings take place for several matters. Conveying the desire to choose a spouse and marrying a partner of their own choice is an act of disobedience since most marriages are supposed to be arranged by fathers. Divorce is seen as a public rebelliousness and women must be punished for restoring male honour. Rape among the Pakistani women is seen as a highly shameful event and thus rape victims are also executed. The Government of Pakistan has failed to take any measures against the honour killings (Amnesty International, 1999). The political institution is flawed; the law and government that are supposed to protect their people from harm’s way; institutionalized corruption. To give women a lower status and view them as unequal is prejudice. It is institutionalized for a Pakistani woman to follow the authority of the man, since he is superior to. It is a practice to look down upon women in Pakistan as it became a norm. An example of such injustice is a story of rape victim named Shazia Khalid. She was a medical doctor, who got married and was offered a job by a government run facility. Her husband worked outside the country, she was staying at the facility that was secured by the members of the military. She was repeatedly raped overnight and then silenced by the military as they would not allow the police to investigate. To avoid embarrassment of the military, General Musharraf, the president of Pakistan, declared the rapist innocent. They further attacked Shazia by suggesting she was a prostitute. At this point Shazia attempted suicide but thankfully was saved by her child’s request. Her story increased media’s attention and further humiliated the president of the country, her family was asked to leave the country by the order of the government. They decided to immigrate to Canada but because immediate actions were required they were told to reside in England where they will be further assisted by the government to move to Canada. When landing at England they were abandoned by the government and are living on welfare waiting from their admission to Canada (McKenna, 2006). Egocentrism plays a big role in the hearts of Pakistani men. Their pride and honor has a prestige status; meaning its worth more whereas a woman’s life is worthless. They created this norm shared by the society. In deciding not to follow the norm results in negative sanctions. Due to the institutionalized corruption many Pakistani women have taken a toll to fight for their rights. Diverse groups including the Womens Action Forum, the Pakistan Women Lawyers Association, the All-Pakistan Womens Association and the Business and Professional Womens Association, are supporting projects throughout the country that focus on empowering women. They have been involved in such activities as instituting legal aid for indigent women, opposing the gendered segregation of universities, and publicizing and condemning the growing incidents of violence against women. ( Group, strict)The progressive women’s association (PWA) and the all Pakistan women’s association (APWA) is comprised of educated individuals; an example of their political struggle is the attempt to change the hadood ordinances law in Pakistan regarding rape. They are quite effective as they are setting the milestone for women standing up for their rights in the country. Conclusion In light of arguments presented in the paper, the low status of Pakistani women can be attributed to lack of education and cultural values. The consequences are very negative: inequality in the workforce, poor health, and marriage at young age with high fertility and childbearing mortality. Pakistani women lagging behind in education are not aware of their legal rights and are forced to focus on obligations of family life. Although this paper is geared mainly towards the women in rural areas of Pakistan, the cultural and traditional aspect of life imposed on women still persists in middle and higher classes, merely less strict. Hence, there is definitely a big gap between the loose group of women and the strict group of women. Consequently, a solution to the issue can also be portrayed as bridging the gap between these two respective groups. Assistance from the global community will be required to educate different populations to invoke change. Resources APA style Annual Report. (2009). Health of women in Pakistan. Society of Obstetricians Gynaecologists of Pakistan. Jinnah Postgraduate Medical Center (JPMC). Amnesty International. (1999). Pakistan, Honour Killings of Girls and Women. Country Briefing Paper, Women in Pakistan. (2000). Situation Analysis of Women in Pakistan: An overview Ibraz, Tassawar S. Fatima, Anjum. (1993). Uneducated and Unhealthy: The Plight of Women in Pakistan. The Pakistan Development Review. 32:4 Part II, pp. 905-915 Jehan, Qamar. (2000). Role of Women in Economic Development of Pakistan. University Of Balochistn. McKenna, Terence. (Feb-Mar 2006). In Dept Pakistan: Pakistan, Land, Gold, Women. CBC news. Retrieved from: http://www.cbc.ca/news/background/pakistan/mckenna_pakistan.html Munir, Shafqat. (2001). Institutionalized Exploitation of Women as Negative Impact of Globalization. Journalists for Democracy and Human Rights† (JDHR) Pakistan.

Barn Burning Essay -- essays research papers

William Faulkner is concerned with the south and its problems with black slavery. The issues in Barn Burning deal with the conflict between father and son. The theme of this story focuses on justice. The boy, Sarty, objects to his father burning barns and wants people to be treated fairly. His father, Abner, believes his son should respect and support kin. Abner thinks family is right no matter what. Faulkner’s intent is to show that choosing between one’s own family and justice is very difficult to do, and in the end justice must prevail. The theme is best illustrated by its point of view, its characterization, and setting.   Ã‚  Ã‚  Ã‚  Ã‚  Faulkner represents his point of view using both first and third person to translate his theme. The story is being told by Sartoris Snopes who is a boy at the time the story takes place. Throughout the story he shifts from first to third person narrative voices. At times in the story he would speak as only a child would, then something would be said by him which was too knowledgeable for a boy his age to know. This gives an impression that he is older and is remembering things of his past. Switching between first and third person shows that the choice he made greatly affected him.   Ã‚  Ã‚  Ã‚  Ã‚  The way the characters are portrayed remarkably depicts Faulkner’s theme. The two conflicting characters are described in similar ways to show their differences. Abner is described by how people see and think about h...

Toyota’s Ethics and Quality Assurance

Introduction Ethics and Quality are cornerstones for sustainability and the economic performance of Toyota and other entities within their supply chain. The two play a major role an in Toyotas strategic plan; they are woven in the very fabric of the culture of the organization; and they are integrated in risk management as a part of the contingency plan. This paper seeks to highlight Toyota’s concepts of ethics and quality; their continuous benchmarks for improvement as well as their use of knowledge management throughout their supply chain. Ethics in the Supply Chain As part of my analysis of Toyota’s underlying concept of ethics for supply chain management, the following is five essential values implemented by Toyota: 1. Contribute to the development and welfare of the country by working together, regardless of position, in faithfully fulfilling your duties; 2. Be ahead of the times through endless creativity, inquisitiveness, and pursuit of improvement; 3. Be practical and avoid frivolity; 4. Be kind and generous; strive to create a warm, homelike atmosphere; 5. Be reverent, and show gratitude for things great and small in thought and deed. These values are the guiding principles for their production and supply system. They incorporate three core philosophies: customer first, employee satisfaction and company stability. They have also worked in defining boundaries of the supply chain both internally as well as externally. Quality in the Supply Chain Toyota maintains a commitment by putting customers and quality first, and this means ensuring customer satisfaction through the products and services it offers. With respect to quality, Toyota implements â€Å"jikotei kanketsu†, which is a concept that holds true that defect-free process completion ensures that no defective product leaves any production process. Toyota also strives to preserve and improve quality at the world’s highest level and raise cost competitiveness to support high-quality and sustainable growth. They strive to project years into the future and make intentional earnest steps toward making improvements to each and every process. Total ocus and commitment on these ideas has made possible steady well-documented processes, Toyota’s ability to offer the highest quality products and services at the lowest possible cost, and getting it there in the shortest lead time. Knowledge Management Knowledge can be defined as a synergy framed from experience, values, data, evaluation, and expert insight. Knowledge management is a multi-discipline within an organization that makes the best use of knowledge by making it available, sharing it with everyone, and making sure that it is structured in a highly formalized system in an effort to achieve its stated goals and objectives. Toyotas knowledge management strategy focuses on reducing cost risk, leveraging existing assets to reduce cycle time, improve decision making, develop innovative technology faster, develop solutions to problems quicker, and to increase versatility within the workforce. References Bozarth, C. , & Handfield, R. (2008). Introduction to Operations and Supply Chain Management (2nd ed. ). New Jersey: Pearson Prentice Hall.

Four Square Lumber Mill Essay

Question 1: Identify and discuss the major issue(s) in the case In the requisition of the carborundum blades, it specifically mentioned that no substitute for Swiss blade is permitted but Iqbal still trying to find alternative solution available in the local market. He found the alternative sources and persuades the sawing operation to perform the trial. The trial is failed and now Iqbal convinced that he being sabotage, he accused the sawing operation team was purposely unfairly treated the local blades during the operation to ensure the local blades would fail. This is because, during the discussion with Sam, foreman of sawing operation, he is reluctant to proceed with the trial and very confident that the local brand will not work. His expression and behaviour showed that he feel happy to prove that the trail is failed. Question 2: Key fact of the case When Iqbal viewed the requisition of carborundum saw blades at Tampin plants, he found that the specialised blade made from Switzerland and purchase through local supply in Penang at cost of $220, DDP Penang. The requisition specified that no substitutes were permitted and Iqbal went to look for other alternative sourcing for better saving. Iqbal found two suppliers that producing local blade and was informed that the local brand, Dipson 412 is same quality as the Swiss brand. They quoted price of $112.50 and $115; both are DDP Tampin. Sam, foreman of sawing operation at Four Square is reluctant to try the local brands as he confident it would not stand up as per the Swiss brand. Finally he agreed but told Iqbal that he knows that the local brand will not work. Iqbal proceed with the trial purchase, and put provision that blades could returned for credit if it not prove equal to Swiss brand. The trial is fail as Sam showed Iqbal the sample of two local blades which burned during due to excess heat during the production. Sam expression was happy when he told Iqbal about the situation. Iqbal was convinced that the production workers had treated the blade unfairly to ensure that both blades trials unsuccessful. Question 3: The main problem in the case The trial failed and Iqbal convinced that the sawing operation team purposely treated the local blades unfairly to ensure that the trial is fail. From earlier discussion with Sam, the foreman of the sawing operation, he expressed his reluctant to proceed with the trial and informed Iqbal that he is confident that the local blades would not match the quality of the Swiss blade. Sam was also expressed his satisfaction when he bring the result to Iqbal showing the burned blades as prove that both local brands is not as equal to the Swiss blade. Question 4: What could Iqbal done to avoid this situation Iqbal could do the precaution step by monitoring the whole process of trial to ensure that the blades are being treated correctly in the operation process. This is important especially when during the discussion the foreman, Sam seems very reluctance of doing the trial. In order to avoid being disrupted or sabotage, he should closely monitor the entire process. Other than that, he could request the suppliers to involve in the trial process. Besides ensuring the blades are treated fairly, the supplier could share their expertise and able provide immediate advice if there is problem occurs. Question 5: What should Iqbal do now Iqbal should discuss with the management regarding the issues and point out his thought. He should get the independent opinion on the issues. But he should also bear in mind that his accusation may turn up to be wrong and the sawing operation team is not guilty. In handling the issue of possibility of being sabotage it could be sensitive and this will affect the positive relationship among co-workers in future. Iqbal could also do another trial if he convinced it will work but this time he or his trusted person which had expertise of understanding the procedure should monitor the process to ensure the blade is being handled fairly and trial is done properly. By doing another trial it would definitely increase the operation costs. He could also further discuss with the supplier of local brand and show the burned blades. By doing so, he could use the supplier expertise to gain information whether the blades has been treated fairly or not by examining the burned blades and find out the possible causes. Question 6: Suggestion for improving the situation of the company Open for substitutes Providing the clause that no substitutes were permitted which means depending on one source of supplier could be high risk for the Company. It also not encouraging the operation team to try new change as normally the operation team prefer the normal procedure that they already familiar with. Involvement of supplier Involvement of the supplier during the process could help to ensure that the process is being done properly and it would also help to provide the fast response for solution if there is problem during the sawing operation process. Expertise To ensuring the trial is done properly without any possibility of unfairly treated, expertise, the engineer should be in place to monitor the whole process.

Free Essays on Evolution Coke

The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kettle in his backyard on May 8, 1886. He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage. Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non-carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that we know today as Coca-Cola. Coca-Cola was originally used as a nerve and brain tonic and a medical elixir. Coca-Cola was named by Frank Robinson, one of Pemberton's close friends, he also penned the famous Coca-Cola logo in unique script. Dr. John Pemberton sold a portion of the Coca-Cola company to Asa Candler, after Pemberton's death the remainder was sold to Candler. Pemberton was forced to sell because he was in a state of poor health and was in debt. He had paid $76.96 for advertising, but he only made $50.00 in profits. Candler acquired the whole company for $2,300. Candler achieved a lot during his time as owner of the company. On January 31, 1893, the famous Coca-Cola formula was patented. He also opened the first syrup manufacturing plant in 1884. His great achievement was large scale bottling of Coca-Cola in 1899. In 1915, The Root Glass Company made the contour bottle for the Coca-Cola company. Candler aggressively advertised Coca-Cola in newspapers and on billboards. In the newspapers, he would give away coupons for a free Coke at any fountain. Coca-Cola was sold after the Prohibition Era t... Free Essays on Evolution Coke Free Essays on Evolution Coke The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kettle in his backyard on May 8, 1886. He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage. Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non-carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that we know today as Coca-Cola. Coca-Cola was originally used as a nerve and brain tonic and a medical elixir. Coca-Cola was named by Frank Robinson, one of Pemberton's close friends, he also penned the famous Coca-Cola logo in unique script. Dr. John Pemberton sold a portion of the Coca-Cola company to Asa Candler, after Pemberton's death the remainder was sold to Candler. Pemberton was forced to sell because he was in a state of poor health and was in debt. He had paid $76.96 for advertising, but he only made $50.00 in profits. Candler acquired the whole company for $2,300. Candler achieved a lot during his time as owner of the company. On January 31, 1893, the famous Coca-Cola formula was patented. He also opened the first syrup manufacturing plant in 1884. His great achievement was large scale bottling of Coca-Cola in 1899. In 1915, The Root Glass Company made the contour bottle for the Coca-Cola company. Candler aggressively advertised Coca-Cola in newspapers and on billboards. In the newspapers, he would give away coupons for a free Coke at any fountain. Coca-Cola was sold after the Prohibition Era t...

Eleanor Roosevelts Contributions to Human Rights

Eleanor Roosevelt's Contributions to Human Rights On February 16, 1946, facing the incredible violations of human rights that victims of World War II suffered, the United Nations established a Human Rights Commission, with Eleanor Roosevelt as one of its members. Eleanor Roosevelt had been appointed a delegate to the United Nations by President Harry S. Truman after the death of her husband, President Franklin D. Roosevelt. Eleanor Roosevelt brought to the commission her long commitment to human dignity and compassion, her long experience in politics and lobbying, and her more recent concern for refugees after World War II. She was elected chair of the Commission by its members. Contributions to the Development of the Declaration She worked on a Universal Declaration of Human Rights, writing parts of its text, helping to keep the language direct and clear and focused on human dignity. She also spent many days lobbying American and international leaders, both arguing against opponents and trying to fire up the enthusiasm among those more friendly to the ideas. She described her approach to the project this way: I drive hard and when I get home I will be tired! The men on the Commission will be also! On December 10, 1948, the General Assembly of the United Nations adopted a resolution endorsing the Universal Declaration of Human Rights. In her speech before that Assembly, Eleanor Roosevelt said: We stand today at the threshold of a great event both in the life of the United Nations and in the life of mankind. This declaration may well become the international Magna Carta for all men everywhere. We hope its proclamation by the General Assembly will be an event comparable to the proclamation in 1789 [the French Declaration of the Rights of Citizens], the adoption of the Bill of Rights by the people of the US, and the adoption of comparable declarations at different times in other countries. Pride in Her Efforts Eleanor Roosevelt considered her work on the Universal Declaration of Human Rights to be her most important accomplishment. Where, after all, do universal human rights begin? In small places, close to home- so close and so small that they cannot be seen on any maps of the world. Yet they are the world of the individual person; the neighborhood he lives in; the school or college he attends; the factory, farm, or office where he works. Such are the places where every man, woman, and child seeks equal justice, equal opportunity, equal dignity without discrimination. Unless these rights have meaning there, they have little meaning anywhere. Without concerted citizen action to uphold them close to home, we shall look in vain for progress in the larger world.

The Differences between Financial and Management Accounting Assignment

The Differences between Financial and Management Accounting - Assignment Example Management and managerial accounting are used by the management to make decisions with regards to the daily operation of the business. It is based on the past performance of the business. It relies majorly on the forecasting of market trends and markets. Management accounting is internally presented while financial accounting is meant for the external stakeholders. Financial management is important to the current potential investors while management accounting is used by managers in making current and future financial decisions. Finally,  financial accounting is succinct and adheres to the Generally Accepted Accounting Principles (GAAP) while management accounting is usually a guess or estimate given that a myriad of managers rarely have time for exact numbers when they need to make decisions.      Some of the key financial statements include;   Income statement (profit and loss account), Balance sheet, Cash flow.   Income statement tells the users about the earnings and the profitability of the business. The statement is for a specific period of time. The periodic statements are important given that the owners can know the periodic performance of the company. It shows the sales first then cost of sales, the differences of which gives the gross profit. Then it explains the operating expenses which are subtracted from the gross margin to show Earnings Before interests and Taxes (EBIT). It then subtracts expenses and taxes to get the net profit. The balance sheet shows the financial position of the business. It tells the investors whether the company is able to pay its bills on time and the flexibility in the acquisition of capital and the distribution of cash distribution in terms of dividends. The key items are assets, liabilities, and equity.

Project Management Organizational Structures Paper Research

Project Management Organizational Structures - Research Paper Example Each form of organizational structure has its strengths and weaknesses, and is able to handle particular projects based on the context. Functional organizational structure involves divisions based on major functional areas such as marketing, finance, human resource, manufacturing, and so on (Meredith and Mantel, 2012). Functional organizational allows flexibility in staff planning and resource allocation because functional divisions can act as the administrative base for a project. Further the functional unit may be specialized to tackle the project thereby providing the technical expertise required to successfully complete the project. Additionally functional structure allows the technical expertise and know-how to be concentrated in the units and hence available to work on different projects. The staff can be shifted from one project to another while the functional division continues to provide a pool of experiences and specialized staff (Meredith and Mantel, 2012). The functional division acts as the center of specialists which ensures availability of specialized staff to work on different projects. The presence of experienced staff also enables the relevant expertise to be channeled into the project for successful execution and completion of the project. Lastly, the functional organizational structure organizes the specialists in a unit so that the arrangement not only helps in project execution but also in the advancement of the appropriate talent. A downside to functional organizational form is that it puts clients at the backseat. Often client interests are not the focus but functional units focus more on the work and how the expert staff is allocated to the projects (Meredith and Mantel, 2012). This sometimes leads to client interests to be ignored. The fact that the functional organizational form deals with functional areas means that the form is more inclined towards the activities involved in the project completion. It is

Individual coursework Assignment Example | Topics and Well Written Essays - 2000 words

Individual coursework - Assignment Example This theory asserts that administrators make decisions based on the state of affairs at hand rather than a "one size fits all" technique. An administrator takes correct act based on features most significant to the existing state of affairs. Managers in an institution of higher education may desire to utilize a management approach, which includes contribution from workforce while a manager in the armed forces may want to employ a domineering approach. Looking at the M.A.S holdings, Mr. Mahesh the director of this investment used this theory successfully. After the work situations in Sri Lanka had gotten hard, he sought to resolve this matter well within the required period. He decided to put into practice and experience his new-fangled thought, and hired the female labor for the real initial instance in Sri Lanka, knowing the reality that female in Sri Lanka were extremely experts in garments related fields. His target was to utilize the cheapest and most expert professionals to labor for them. Rigby, (2008) affirms that, Hiring women, as employees were not an easy undertaking because the females were not permitted to toil and they were controlled from their families. He started cheering women to abscond their homes and get chances to make wealth. Further, he started diverse operations with the aid of his spouse. He also formed free of charge residence for women, free of charge dispensaries and checkup facilities inside the factories, free of charge breakfast and lunch for women functioning for this undersized entity. This was more than adequate for the deprived families, so they had deep thoughts of it. As time went, the females from diverse parts of the state got optimistic and went for employment. After several course of time, the administrator started manufacturing Bra for the prominent corporation brand called Victoria secrets. It was a prominent corporation, and this was not easy to begin dealing with this corporation. He

Technology In The Hospitality Industry

Technology In The Hospitality Industry Introduction This document explains the technological change which has happened in hospitality industry and in particular hotel industry. The impact of information technology in hotels is quite significant. It has not only given people knowledge as what to seek when looking for a hotel but also a whole preview as what is available in the market. This whole revolution of information technology has changed both the industry and the consumer. Industry has to become more transparent and competitive in order to satisfy customer needs. One needs to keep in mind the enormous variability of the technology rather than assume its determining powers. (Poster, 1995) Information technology is an inevitable part of any organisations functionality. If an organisation seeks to progress in industry then it has to be competitive and up to date in its technological needs. In a world wide technology survey (Hensdill, 1998), hoteliers and other consultants explained how the hotel industry lagged far more behind in terms of automation than other industries. This document will explain what has changed hotel industry from technological perspective and what the demands of consumers are in post modern era. 1.1 Claridges Hotel Claridges hotel is situated in Mayfair, in the heart of Londons west end just a few minutes walk from the shops and boutiques of Bond Street, South Molton Street and Oxford Street. It has 203 rooms including 67 suites. The Reading Room restaurant and The Foyer Designed by Thierry Despont. The Fumoir The intimate, candlelit bar is a push, sophisticated place to enjoy cocktail. Claridges Bar designed by David Collins plays host to Londons movers and shakers. (www.claridges.co.uk) The most important change in recent times is Gordon Ramsay at Claridges restaurant head by Head chef Steve Allen. It offers finest dining in London, celebrating flavourful combinations of the freshest ingredients which is designed by Thierry Despont it is sumptuous and elegant, but intimate. (www.claridges.co.uk) Claridges hotel has always been considered as living in modern era but very famous in royalty and celebrities for its iconic image. But in recent years there have been many changes which has mixed modernism and post modernism in Claridges and this is why author thinks it is the best example to show how information technology has had its impact on Claridges. 1.2 Claridges Hotel Website Claridges website provides facility to both its customers and partners in order to book hotel rooms, table at restaurant or for afternoon tea. Online presence of Claridges hotel is one of the main examples of post modern era. Now any type of customers can just go online and book room for them. Two or three years ago trying to find hospitality IT vendor with an e-mail address, never mind a website, were an almost futile search (Frew, 2000). There were many hotels which were still on the old phone/agent booking system. Now agents have live database in which they can see when to book and Claridges gets these bookings automatically. Dr. Martin Peacock argues that the systems currently being implemented in the hospitality industry emphasise the controlling side of technology: they provide performance measures; they work to restrict the options of both line managers and staff. As he suggests as well that this to be the cause for the irrelevance of management. 1.3 Gordon Ramsay at Claridges Restaurant Celebrity Chef Gordon Ramsay has his own restaurant in Claridges which is headed by Chef Steve Allen. In todays technology revolutionised era, it is very important to have someone famous to boost the brand. Most of the people know Gordon Ramsay through TV, newspaper and media and having his name with Claridges is key to enhance its brand name. People not only take it as a typical hotel but also a place to spend afternoon and dine out. According to Cline (2002) Hospitality ebusiness is destined to play an increasingly significant role and will have profound impact on the way hospitality business is conducted in the future. Literature 2.1 Research Methods There are various ways to perform research in order to understand technological requirements and changes in Claridges hotel. Dr. Martin Peacock has laid down three fundamental rules in order to choose and research on choice establishment. First, he suggested that it should be of interest of the author, secondly the fulfilment of the criteria of sufficient secondary data which is deemed possible. Finally, a possibility of primary data being available so that core reasons and suggestions can be presented in shape of an argument. This primary data can either be collected by talking to choice establishment or its customers. 2.1.1 Observations In order to understand and feel technological changes in Claridges, author visited the hotel himself and had afternoon tea in the hotel. Author also visited Gordon Ramsay restaurant and saw their seating plan and menu for customers and also understood how customers are being booked at the restaurant. Author also visited halls and visited bedrooms to understand and feel the same which a customer feels. Author understood that online customer booking facility is quite famous among customers due to ever changing consumer demands and post modern era. Claridges also provides online facility to its partner companies/agents to book for rooms/restaurants. 2.1.2 Interviews One of the primary research techniques is to interview the owner or people working in the choice establishment. It is also very important to take interview from customers so that proper analyses can be done. Author tried to book interview with IT staff of Claridges hotel but the concerned person in IT department was not available. So author has relied mainly on observations and secondary data. 2.1.3 Online Sources Main online sources used are hospitality journals available online, website of Dr. Martin Peacock, Claridges website and google search. 2.2 Limitations It was not possible to conduct survey with customers as Claridges does not allow external person to conduct any questionnaire survey with its customers without prior permission from higher management. It was not also possible to take interview with staff of claridges who can give insight about Claridges IT performance except few observational meetings with receptionist just to understand the functionality of basic information systems. Impact of Technological Innovation Technology has often been used as an instrument of control and the term itself has a link with the use of tools to control inanimate objects. Possibly the best illustration of the use of technology to control people is Zuboffs (1988) example of Benthams Panopticon. Here a prison is designed with glass walls and corridors radiating out like spokes from a wheel. The concept is that these corridors can be controlled by one guard situated at the centre of the wheel. The technology (in this case glass walls, a rotating chair and innovative design) is used to control the inmates. This is not an image totally distant from modern information systems within tourism and hospitality. (Chapter in Information and Communication Technologies in Tourism (edited by D.Fesenmaier), Springer, Wien, 2000) (Cultural tourism product emphasising on information and infrastructure, by Daniela Freund De Klumbis Wil Munster in Developments in the hotel industry: Design meets Historic Properties) Sector (significance of under ANOVA 0.000). Hotels had 68.6% in the enthusiastic user category, whilst restaurants could only count 41.9% in this group. (Martin Peacock, 1994) Modern information systems privilege a vision of technology which has close links with Benthams glass prison. In the NEDC working party report on competitiveness in tourism (1992), TGI Fridays use of technology to provide control and monitoring systems, is listed under Case Studies Best Practices. The same report also praises McDonalds use of systems. Baker et al (1998) suggested that the EPOS system developed for Bass Taverns removed the uncertainties of operative fraud and the black economy for public house managers. (Chapter in Information and Communication Technologies in Tourism (edited by D.Fesenmaier), Springer, Wien, 2000) This systematic standardisation of the hospitality product provoked a counter-movement inspired by consumers searching for hotels with unique or sophisticated and innovative characteristics, called boutique, design or lifestyle hotels. In the beginning of the 80s of the last century the term boutique hotel swept through the market and was used to describe unique 50-100 rooms properties, non chain-operated, with attention to fine detail and individual decoration in European or Asian influenced furnishings (literally a boutique as opposed to a department store). Sophistication and innovation explain the growth of the design and lifestyle hotel niches. In order to employ a generic term for these new niches, we will refer hereafter to the boutique, design and lifestyle concepts with the term lifestyle hotels. Being independent enterprises, lifestyle hotels join voluntary groups (membership affiliations, consortia) in order to benefit from the advantages of chains especially global marketing and promotion services, common packages and international reservation systems without having the disadvantages of chain box hotels like absence of management autonomy, architectural uniformity and standardized operational procedures (Yu, 1996; Andrew, 2001). Examples of these voluntary groups are marketing and sales reservation networks (e.g. SRS World Hotels) and free alliances. The confrontation of box and lifestyle hotels by means of Kotler ´s product levels shows clear differences between both concepts. On the core and facilitating product levels, box hotel companies present savings in building and staff costs due to the standards of performance as a major advantage to the hotel operator. In the marketing policy, the uniformity of the concept and the strong recognition of the brand are used to influence the consumers choice. Commoditization generates, within traditional segments, a feeling of security and familiarity. For the widely-travelled tourist, however, the stay in a box hotel turns into alienation and anonymity. Many of them share the experience of awaking in a hotel room while asking oneself: Where am I now? This negative guest experience, caused by impersonality, predictability and boredom, has led to an important loss of clients and turnover with box hotel companies. Table below shows us, by means of a confrontation matrix, the hotel guests main differences in choice criteria (Naber, 2002). BOX HOTELS LIFE STYLE HOTELS Demands quality guarantee Expects quality given the high quality level of lifestyle hotels Minimum standards Exceeding standards No annoying surprises Surprise-adventure-history Experiences are sought outside the hotel The hotel stay is an experience in itself Recognition of the product Recognition as a guest To feel at home by means of the hardware To feel at home by means of the software Reliable unique selling propositions Really unique selling propositions Familiar with the brand image Search for a specific identity (By Daniela Freund De Klumbis Wil Munster in Developments in the hotel industry: Design meets Historic Properties) What is key component to drive todays hospitality industry? Information technology is the key component which is driving hospitality industry. It has already revolutionised hospitality industry in post modern era and now it is driving it as major decisions are being taken and are based on Information systems provided by IT. Claims of overall increases in productivity caused by increasing use of information technology are difficult to justify empirically both at the local and the global level. US improvements in productivity can be linked directly to computer manufacturing (Anonymous, 1999) with productivity growth in other sectors stalled or falling. Landauer (1995) reported Roachs findings that information workers in the US (1960-87) had seen no increase in productivity. Martin Peacock and Humphery Shaw, (1996); Bytes and Bias suggests in this paper that the specific issue of the attitudes to new technology in the hospitality industry. Yet, outside the specific question of the industry, society too illustrates very ambivalent attitudes to new technology. One of the best illustrations of this is the Unabomber debate. The Unabomber is an American mail bomber who has attacked pro-technology targets (principally academics) over the last 18 years. Last year his manifesto was published in the Washington Post and other American publications (Anonymous, 1995). Technological change defines the horizon of our material world as it shapes the limiting conditions of what is possible and what is barely imaginable. It erodes taken-for-granted assumptions about the nature of our reality, the pattern in which we dwell, and lays open new choices. (Zuboff, 1988) New technologies do not spell the end of traditional technologies. The synthesiser has not replaced the piano. Each has their traditional and contemporary roles to fulfil. However, the advent of the synthesiser has effected the way in which we see and use the piano. It is something different to what it was. (Biggs, 1991) Tiles Oberdiek suggests in 1995 that modern technologies in short, behave like ecosystems. When we intervene here, unexpected consequences pop up there. As Tiles Oberdiek suggests in 1995 that on the other hand there are people who have become deeply pessimistic as a result of observing the path of so called technical progress. As they see it, we are strangely impotent in the face of, indeed are enslaved by, a pervasive technology that, ironically, we ourselves have made. Belonging to the primary tourism enterprises, the hospitality industry is an essential component of the cultural tourism product. Hospitality products need to fulfil customers needs on several levels (Kotler, 2003): (a) The core product answers the basic question: what is the buyer really buying? It refers basically to the benefits provided by the hotel to the consumer and not the features, e.g. room comfort and convenient location. (b) Facilitating products are those services or goods that must be present for the guests to use the core product, e.g. bellboy in a luxury hotel. (c) Supporting products are extra products offered to add value to the core product and help to position it through differentiation from the competitors, e.g. full-service health spa. (d) The augmented product includes atmosphere and customers interaction with the service organization and each other, e.g. lobby socializing. The augmented product is an important concept because it is in this level were the main differences arise between the various hospitality concepts, e.g. atmosphere created by focus on lightning, marriage of textures and colours to please the senses. How Technology works in Claridges? The expansion of the international hotel chains, in their vast majority, was accompanied and made possible by a process of standardisation and commoditization. Technological innovation has had huge impact on this expansion. Research data, which hotel chains keep and also have track record of ever changing customer needs is really important in order to expand the hotel chain as well as keeping an iconic image in the market. Claridges hotel has uniqueness which is to keep itself as one and only one hotel. It is part of group of hotels which is called Maybourne Hotel Group who has three big hotels (Claridges, Connaught, The Berkeley) in their portfolio and few other hotels internationally. Customers like to book online using Claridges website. Travel professionals in tourism industry also have online access available through website where they can make bookings on behalf of their customers. Booking online provides facility to customers to request anything extra they want to the hotel and that will fulfilled. Due to recent trend in technology and use of internet has changed the old perspective of booking via phone. A customer can book anywhere while sitting in airport or in a cab and as soon as they arrive at the hotel, everything is ready for them. It is very important to show in this document what are the strengths, weaknesses, opportunities and threats which are being faced by Claridges. This analysis shows this data using SWOT technique which can be applied to other life style hotels as well and will give sufficient information in order to take the required decisions. SWOT Analysis of the Claridges hotel Strengths Weaknesses Well-defined concepts with an unique identity and a modern character, taking into account the four levels of the hospitality product. Need to re-adapt constantly to the fast changing market demands. Diversity in guest experience. In some cases, hotel becomes the cultural attraction in itself Larger hotels groups cause lifestyle-fatigue through over-branding Low costs of soft branded distribution by the sharing of costs of distribution, technology and purchasing Low profitability as compared to box hotels Autonomous control over operations by the hotel itself, allowing the personal expression of passion for hospitality High maintenance and staffing costs Opportunities Threats Emergence of new soft brand distribution models: organization of independent hotels (e.g. Design Hotels Resorts) Global chains dominate supply through acquisition and development. They practise brand management across multiple brands (economies of scale) Design is becoming an element adopted by the various hospitality products (e.g. Accors backpackers concept Base) Emergence of low service stylised concepts or imitators Create programs that allow customers to spend all their money Aggressive down-pricing by box hotel chains to retain market share Needs and wants of the post-modern consumer: quality tourism, traditional hospitality, personal approach, sustainable hotels, the brand as a self image, diversity of experiences Familiar with travelling, nowadays consumers expect value and quality for their money. Effective use of Customer-Relationship-Management databases and customer-choice-modelling experiments can allow hospitality establishments to personalize products and services thus increasing satisfaction, retention and loyalty. Good informed and critical consumers Use of co-branding synergies with other lifestyle brands as the allocation to an existing Claridges brand name enables a quick transfer of the hospitality product values and contents to the client (e.g. Gordon Ramsay at Claridges Restaurant) Because of the unpredictable buying behaviour of the post-modern consumer, brand loyalty is difficult to achieve. Many consumers can no longer be easily segmented on the basis of education, income, social class and geographic origin. Utilisation of opinion leaders in the segment addressed and of the power of famous influencers (e.g. Famous hotel for George Clooney when he is in London) The consumer is wary to media, makes his choices and can hardly be influenced. ICT solutions for one-to-one marketing High cost level of ICT-investments Development of websites that convey the types of pleasurable experiences promised by the hotel and ensure pleasant browsing experiences High complexity of the global distribution model Conclusions By using the research methods and proper use of literature, it is quite apparent that technological innovation is inevitable and in hospitality, any establishment who does not believe in this will be out of the industry in no time. It is and will always be the case of being more innovative and creative in information technology and more strategic decisions are being taken by using proper IT research methods. It is imperative to keep up to date information systems in place if to succeed in the market is the goal. In future, it will not only the case of looking good and be more hospitalise but also to use core hospitality techniques along with good knowledge of customer needs. This knowledge can only be gained if proper information system is in place. Author believes that customer should have the power to customise the facility according to his/her needs. Hotel should accommodate customer and help him/her to customise as per requirement. This can only be done if hotel has sufficient information available which covers all expected and legitimate needs of any customer. Cline (2002) as well as Peacock (1995) point out the industrys slow and measured approach to IT and to innovation generally. But as the sophistication of technology increases (e.g. Fisk, 1999) it was suggested that a more organic or humanistic approach to IT is needed to make the technology more useable to the organisation, employees and customers. Effective innovation appears more at the operative level, at the point of sale. Creative problem solving, product remodelling, and effective marketing have been encouraged by technological change in other industries. New modes of service delivery have grown directly from the potential of new software (Barras, 1990). It is the imaginative coupling of new technology with new services and new modes of organisation which represents its real potential. (Martin Peacock Humphery Shaw, (1996); Bytes and Bias) Competition is fierce on the international hotel market and imitation of successful concepts is a proven method to attract new target groups. So it is no wonder that many of the ingredients which contribute to the lifestyle hotel experience, have been adopted by box hotels. Glocalisation, the combination of globalisation and localisation, has been introduced as a leading principle in marketing policies of chain hotels. In promotional campaigns of box hotels, the role of local culture as component of the hospitality product is highlighted by means of slogans like Think locally, act globally (Hilton Hotels) and International standards, local flavours (Claridges). While ten years ago design and style were unique selling propositions, nowadays they are minimum requirements to attract the sybaritic post-modern guest. Large hotel groups are even causing lifestyle-fatigue through over-branding and, at the same time, the number of low service stylish concepts is increasing with design becomi ng an element adopted by various hospitality products, e.g. Base, the backpacker concept of the Accor group. In this competitive struggle, the cornerstone of success for the lifestyle hotel product will be to pursue to satisfy the fast changing needs and wants of the post-modern consumer by offering an inimitable individuality and a full-balanced hospitality experience. The effective use of customer-relationship-management databases and one-to-one marketing actions has to be strengthened in order to be able to personalize products and services, thus increasing satisfaction, retention and loyalty. The quality of the staff will continue to be a key success issue because the lifestyle traveller seeks more than advice or recommendations. Hotel employees should not only be trained to manage the information exchange, but also be required to match guests to experiences. To perform such a consultancy task, they are expected to be informed about the hospitality product itself as well as its cultural environment (Freund, 2002). Furthermore, hospitality employees will be required to possess commercial skills based primarily on making the most out of each customer transaction by creating experiential programs that push the guest to spend the greater part of their money at the hotel. It should be noticed in this respect that consumers see food, accommodation and culture merely as elements of a greater whole relating to a total experience. Because of this, a relevant opportunity for lifestyle hotels, from a marketing perspective, consists in co-branding the property with a leading brand outside the tourism industry, e.g. fashion designers, retail companies, lifestyle brands. As the allocation to an existing brand name enables a quick transfer of the product values and contents to the client, co-branded hotels (e.g. Cerrutti, Armani and Bulgari Hotels) have a competitive edge in penetrating the market. However, co-branding in the hospitality industry requires a profound evaluation of both brand partners strengths and weaknesses, a strategy for the long term co-operation and, above all, a prudent implementation. References Freund de Klumbis, D. (2002), Seeking the ultimate hotel experience, paper originally presented at the XIIe International Leisure and Tourism Symposium ESADE-Fira de Barcelona, Barcelona, April 2002, and published in Gestià ³n en H, No. 11, May-June 2003, pp. 58-76. Naber, T. (2002), Chain or independent: box hotel or boutique hotel? lecture given at the Eurhodip Conference 2002 Hospitality Management in Europe: Moving into a New Dimension, Maastricht, May 2002. Andrew, G. (2001), Evolution of tourist offers: the importance of an individual hotel experience in an independent hotel chain, lecture given at the Eurhodip Conference 2001 The Hotel and Catering Trades for Employment and Economic Development in Europe, Venice, November 2001. Peacock, M., Information Technology in the Hospitality Industry, Cassell, London, 1995 Smith, T., Does Technology Drive History, The MIT Press, London, 1994 OConnor, Peter Using computers in Hospitality, Cassel, 1996. `Bytes and Bias: Technophilia in technology writing, (refereed conference paper for `Hospitality Information Technology Association Worldwide Conference, 1996). Ms. Rita Fernandas (2010); observations during meetings held with Ms. Fernandas, a receptionist at Claridges hotel. Online Sources: www.claridges.co.uk http://www.maybourne.com/page.aspx?id=4458 http://www.maybourne.com/uploadedFiles/Claridges/About_the_hotel/Claridges_London_English.pdf http://www.maybourne.com/uploadedFiles/Maybourne/Supplementary_Navigation/Travel_professionals/Downloads/Group_Guarantee_UK.pdf http://www.avlk87.dsl.pipex.com/martin/hospital.htm , (Hospitality managers who love computers too little?) by Dr. Martin Peacock